We write the must-have frames first: the still that prints, the shot the edit cannot live without. Everything after that is a bonus with a time attached.
Locations get a backup that is not ‘we will find a wall’. If the square is closed, the alley is already permitted.
Talent, catering, and camera department see the same document. Versioning a call sheet in three chats is how a lunch becomes a missed window.
On mixed stills/motion days the stills block is a named hour, not ‘we will grab it’. Grabbing is how the hero still is shot in leftover light.
Wrap includes a five-minute stills pull for social if the producer asked in the brief. It does not include a new concept invented at 18:40.
The company began with commercial stills and grew because clients asked for the same eye on moving image. Today the roster covers directors of photography, stills photographers, colorists, editors, and CG artists who share a lighting language. We produce in studio and on location, with a finishing suite in Chișinău that receives every project — so grade, graphics, and delivery are not an afterthought handed to a stranger.