Process

The plot is shared between stills and motion. Finishing is not a stranger at the end of the job.

Brief
01

Brief

We read the deck, the media plan, and the references. We ask what has to live as a still and what has to move. A one-page treatment comes back before we talk dates.

Pre-production
02

Pre-production

Locations, lighting plots, casting, call sheets, and a shot list that protects the idea if the day shortens. Wardrobe and product are tested on camera, not on the morning of.

Production
03

Production

Stills and motion share a plot. Tethered review for photography, calibrated monitors for film. Stakeholders see selects before wrap, not a week later.

Finishing
04

Finishing

Edit, grade, graphics, and CGI in one suite. Stills are pulled from the same colour-managed timeline so the campaign does not split in public.

Delivery
05

Delivery

Masters, cutdowns, stills, and archives named for the media plan. We keep a working project for the revision window written in the estimate.