12 March 2026
Lighting for mixed stills and motion
How we plot a day that has to yield both a hero still and usable coverage without relighting every setup.
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2 February 2026
Why we grade stills with the film
Matching a retouched still to a show LUT is not a courtesy — it is how a campaign holds together in a media mix.
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18 January 2026
Compositing CGI so it does not announce itself
Product renders fail when the light in the CG does not match the plate. Look-dev starts on set, not in the CGI room.
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9 December 2025
Call sheets that protect the idea
A shot list is not a wish list. It is the order of work when the weather, the talent, or the building turns.
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21 November 2025
Sound is part of finishing, not a plugin
A grade cannot hide a noisy interview. We budget sound as if the picture depended on it — because it does.
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4 October 2025
Casting for stills that must also move
A face that holds a beauty still may not hold a thirty-second performance. We cast for both.
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16 September 2025
Archives that another team can open
Delivery is not a dump of folders named ‘final_v7_REAL’. It is a structure a stranger can traffic.
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28 August 2025
Locations that survive a second setup
A beautiful square at 8:00 can be a crowd at 11:00. We recce for the whole plot, not the first still.
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