We shoot chrome and grey references in the same light as the plate. HDRI is a start, not a finish: we rebuild key and edge in the renderer until the contact shadows sit.
If the physical product cannot be there, we still light an empty stand so the CG object inherits the same wrap. The test is simple — if a producer can point to the render in the first second, we go back.
Materials are photographed, not guessed. Polarisation, roughness, and a measured white help more than a downloadable ‘studio HDRI’ from a different room.
Grade happens with the composite, not before. A plate graded in isolation will fight the CG no matter how good the look-dev was.
We deliver layered files when the contract asks, and flattened masters when it does not. Either way the public image is one picture.
The company began with commercial stills and grew because clients asked for the same eye on moving image. Today the roster covers directors of photography, stills photographers, colorists, editors, and CG artists who share a lighting language. We produce in studio and on location, with a finishing suite in Chișinău that receives every project — so grade, graphics, and delivery are not an afterthought handed to a stranger.